Enjoyed it so much - I decided to reblog it. As always, Anne Marie is right on the money.
Connecting to your local community gives you something very important...visibility.
As a business owner you know the importance of keeping your prospective customers and clients informed about your organization's activities easily and consistently.
I love looking at community calendars especially on a weekend that we don't have any plans (rare but it does happen) as well as subscribing to many rss feeds for local community pages so that I'm aware of all the local events going on in my area and I don't think I'm alone in this when I look at all the people commenting on many of the local event pages.
Trulia, Realbird, your blog, website and social networking sites - are all places you should be advertising your listings but also add to that your open houses and local community events.
But you might be missing out on reaching people from your local community that don't know you yet. (I know it sounds practically impossible with all the opportunities for reaching out to your communities, but why take the chance? Who knows you might just make a connection and gain a new customer!
Another great way in addition to the above to promote your:
- local Open Houses
- Seminars
- and Local Events
is to become a regular on your local community websites and calendars:
Perhaps you have some local community pages that you use for linking purposes in your blogs - many of these sites have advertising and forum sections where you can advertise your next open house, seminar, and local event that you're hosting for free. (many also have feeds where you can submit your blog for even more local exposure)
The fact is, community websites and community calendars are becoming very popular.
So if you're active in your local community and looking for another way to get better visibility for your business and services, why not connect with the people who live, work, eat (you get the picture) in your community and let them know about the things you're doing and offering to their community.
Be the Local Realtor/Real Estate Resource!
If you've experienced more visibility by using this medium I would love to hear about your experience.
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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.
As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!
Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2009
Lets Connect and Stay Connected:
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PREA SIGNATURE REALTY
PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis. PREA Signature proudly serves the following city neighborhoods: Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri.
The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty. All photos and written content were produced by PREA Signature Realty. All Rights Reserved - PREA Signature Realty (2009). This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.
For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com.
Hi Ryan, glad you reblogged - hadn't seen Ann Marie's post and it is right on. I've not done local calender of events but it's a good idea. Thanks.
Pamela
We publicize newsworthy events such as new community grand openings as well as seminar or meetings at which I am speaking. As always, Ms. Malfi caused me to think a bit as to how and why we advertise certain events.